Early Easter postcards often combined religious symbolism with decorative floral artwork, and this attractive example is a good illustration of the style. The card features a large cross with yellow flowers against a pale blue background, accompanied by the greeting “Wishing you Easter Peace.”
The design is enhanced by embossing, giving the flowers and cross a raised texture that would have stood out when the card was received. Embossed postcards were particularly popular during the Edwardian period, adding a touch of luxury and craftsmanship to seasonal greetings.
A Decorative Easter Design
The cross is decorated with yellow spring flowers, a fitting choice for Easter and the renewal associated with the season. The combination of religious imagery, floral decoration, and soft colours was typical of many Easter greetings produced in the early twentieth century.
The embossed details remain clearly visible on both the front and reverse of the card, demonstrating the quality of the printing process used at the time.
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Published by Davidson Bros.
The reverse identifies the publisher as Davidson Bros., London & New York, a well-known publisher of greeting cards and postcards during the late Victorian and Edwardian eras.
The card is marked:
Davidson Bros. Pictorial Post Cards, Series 43, Printed in Germany.
This is a useful reminder that many British publishers had their postcards printed in Germany before the First World War. German printers were renowned for their high-quality colour printing, embossing, and decorative postcard production.
Posted in 1910
The postcard bears a King Edward VII halfpenny stamp and a postmark dated 1910.
It was sent to:
Miss Hall
7 Mayfield
Princetown Road
Bangor
Co. Down
Part of the handwritten message appears to read:
“Wishing you a very happy Easter with kind regards and best wishes from E. (surname unclear).”
A Typical Edwardian Easter Greeting
By 1910, sending postcards for Easter had become a popular tradition. Affordable postal rates and attractive seasonal designs allowed people to send greetings to family and friends across the country.
Cards featuring crosses, flowers, lilies, chicks, and religious messages were among the most common Easter themes, with publishers producing thousands of variations each year.
The cardstock is noticeably thinner than some Edwardian postcards, which was not unusual for certain publishers and print runs.
Estimated Value
This postcard has appeal to collectors of:
- Easter postcards
- Religious postcards
- Embossed postcards
- Davidson Bros. postcards
- Edwardian greetings cards
A realistic retail value today would be approximately £4–£8, depending on condition and the venue in which it is sold.
Cards with more elaborate embossing, unusual artwork, or particularly desirable publishers can sometimes achieve higher prices,.
